Speaker

Dr. Mona Arslan is an Assistant Professor since 2020 at AASTMT with a specialization in marketing. Interrogating the relationships between Marketing, Politics and New Media, for a decade her research has inspired a more diversified perspective of Marketing. That work has been published in peer reviewed articles, blogs and tweets. Mona earnt her PhD in 2020 from the University of Hull in the UK and obtained her Academic MBA in 2012 from AASTMT in Alexandria. In 2023 Dr Arslan was appointed as a Digital Content Consultant where she strategies the digital content of the institution across the platforms. This is alongside her training such as Digital Marketing Institute, training for Oil and Gas Businesses and others. In 2010, Dr Arslan was a Development Specialist at Indiana University Law LLM program jointly with Cairo University Faculty of Law and USAID. Mona is an alumnus of the Global Shapers Program and has attended three World Economic Forum meetings in China, South Africa and Jordan. Mona has taught Marketing and Management modules for Roehampton University in the UK. Also, she has taught in dual degrees programs with AAST like that of Coventry University, Cardiff Metropolitan and Marywood University (USA).Formerly she has assisted the Dean of the College of Management and Technology (Smart Village Campus) in public relations and communications. Also, Mona was amongst the founding team of the Media Management department in 2009. To date, Mona continuously conducts business consultancy and training to companies and entities in the Market. Living in a country fronting a major transition, Dr Mona has an inside motive to continuously contribute to and witness a genuine change and mounting development to her homeland. Accordingly, Dr Arslan advises multiple NGOs with regards to their corporate communication and social media strategy. Furthermore, she is a member of Rotary for more than 12 years. Specifically Mona is a Past President and the Past Chairperson to the biggest Rotaract Conference.